Pricing

One platform. Four plans.
Pay for what you'll use.

Choose a monthly subscription for automatic credits or purchase one-time credit packages. All plans include access to our AI SEO tools and content optimization features.

Monthly Subscriptions

Get credits every month with automatic renewal

Basic

$49/month

100 credits monthly

  • Best for single website owners
  • 100 AI analysis credits
  • Access to all 6 Audit Architects
  • Standard email support
  • PDF report export
Most Popular

Advanced

$99/month

250 credits monthly

  • Best for active content teams
  • 250 AI analysis credits (2.5x value)
  • Deep schema validation tools
  • Priority support queue
  • Historical score tracking

Pro

$299/month

1000 credits monthly

  • Best for high volume auditing
  • 1000 AI analysis credits
  • Bulk analysis capabilities
  • 24/7 priority support access
  • Agency level reporting

Enterprise

Custom

Tailored to your needs

  • Unlimited credit volume
  • API integration access
  • Dedicated account manager
  • Custom SLA guarantee
  • Private server options

Included in every plan

What you always get

Every paid plan includes full platform access. The differences between tiers are credit allocation, support priority, and a handful of advanced features.

URL audit engine

Drop in any URL, get a full GIST + technical + schema audit. Identifies the gaps blocking AI citations on that page.

GIST content generator

Generate publish-ready articles, FAQ blocks, or rewrites in one pass. Built around the four GIST content properties.

Schema validation

Validates JSON-LD against Google's Rich Results requirements and AI engine extraction patterns. Flags @graph nesting issues.

Citation tracking

Monitor brand mentions across ChatGPT, Perplexity, Claude, and Google AI Overviews. See which queries cite your content.

PDF report export

Export any audit, score, or comparison as a clean PDF. Useful for client reports, team sharing, and historical archives.

Free tools, no rate limit

Logged-in users skip the rate limits on the free public tools (audit checklist, asset generator, llms.txt builder).

How credits work

One credit ≠ one action

Different tools cost different amounts. The audit engine is light; the GIST generator is heavier because it runs through the full LLM pipeline. Plan picks should account for both.

The Website AI Score platform runs two engines on the same credit pool. The audit engine handles URL checks, schema validation, and applied fixes. The GIST generator handles research and content generation. Each engine has its own credit cost per action; both pull from the same monthly credit allowance.

Audit engine

URL checks, schema validation, applied fixes

URL check (full audit)1 credit
Schema validation1 credit
Applied fix (per fix)2 credits

GIST content generator

Research, full generation, rewrites

Research pass (diagnosis)1 credit
Full article generation4 credits
Article rewrite4 credits

Pick by use case

Which plan fits your work

Each tier is sized for a specific kind of workflow. If your use case sits between two tiers, start lower and upgrade when you regularly run out of credits.

Solo SEO consultant

You work on 1-3 client sites or your own. Monthly cycle: audit, fix, generate a few articles. 100 credits covers one full audit pass per client plus a handful of generations.

PickBasic

In-house content team

You publish weekly. You need ongoing audits across a growing library, regular generation for new posts, and rewrites of older articles. 250 credits supports roughly 30-50 articles a month in mixed workflows.

PickAdvanced

Agency or freelance fleet

You run 10-30 client sites with monthly audits, generation cycles, and client reports. Bulk URL analysis and white-label PDFs become essential. 1,000 credits covers about 10-15 client cycles per month.

PickPro

Enterprise / publisher

You manage thousands of URLs, need programmatic API access, custom integrations, and an SLA. Volumes don't fit a fixed tier, and procurement requires invoicing and a dedicated point of contact.

PickEnterprise

How to choose

The pricing logic, explained

If you're trying to figure out which plan fits before signing up, this section walks through the trade-offs.

The pricing model is credit-based on purpose. Flat-rate "unlimited" pricing forces vendors to either inflate prices to cover heavy users or limit features for everyone. Credits let light users pay less and heavy users pay more, without artificial feature limits.

The cost-per-credit drops as you scale. Basic is $0.49 per credit, Advanced is $0.40, Pro is $0.30. The discount reflects the lower per-unit cost of serving a heavier user (same infrastructure, more usage). Enterprise drops further with negotiated terms.

Audits are cheaper than generations on purpose. A URL check runs deterministic parsers and validators, no LLM in the loop. A generation pass runs the GIST pipeline through multiple LLM calls, with token costs that justify the 4-credit charge. The pricing mirrors actual infrastructure cost.

The right plan is the one where you regularly use 70-90% of your credits. If you're at 100%, you're constrained and should size up. If you're at 30%, you're paying for unused capacity and should size down. Either way, downgrades take effect at the next billing cycle so you never lose paid credits.

Most users underestimate generation costs. Plan to generate 10 articles? That's 40-50 credits with research passes. Add a few audits and a handful of fixes, and Basic's 100 credits is tight. Advanced's 250 credits is the right level for steady weekly content workflows.

Free tools cover trial-style use. The audit checklist, asset generator, and public GIST diagnosis run on the same engine as the paid product. Use them to figure out what your workflow looks like before committing to a plan.

Pricing FAQ

Common questions

What is a credit and how do credits work?+

A credit is the unit of consumption across the platform. Different tools consume credits at different rates. On the audit engine: 1 credit per URL check, 1 credit per schema validation, 2 credits per applied fix. On the GIST content generator: 1 credit per research pass, 4 credits per full article generation or rewrite. Credits refresh monthly with subscriptions.

Do unused credits roll over to the next month?+

No. Unused credits do not roll over. The credit allocation resets at the start of each billing cycle. If you regularly leave credits unused, consider downgrading. If you regularly run out, upgrade or add a one-time top-up credit pack.

Can I cancel anytime?+

Yes. Cancel from your account dashboard at any time. You retain access through the end of your current billing period; you are not refunded for the unused portion of the month. Re-subscription is available anytime.

Can I upgrade or downgrade between plans?+

Yes. Upgrades take effect immediately with prorated billing for the rest of the current cycle. Downgrades take effect at the start of the next billing cycle so you keep the credits you have already paid for. Change plans as often as needed from the account dashboard.

What payment methods are accepted?+

All major credit and debit cards (Visa, Mastercard, American Express, Discover) processed securely through Stripe. We do not store card details on our servers. Invoicing is available on Enterprise plans only.

Is there a free trial?+

No paid trial, but the free tools cover most of what you'd test in a trial. The 40-point checklist, the asset generator, and the free public GIST diagnosis all use the same underlying engine as the paid product, just with rate limits and without the generation features.

What happens if I exceed my credit allowance?+

Operations that would consume credits are blocked until the next billing cycle or until you upgrade or buy a one-time credit pack. Your data and reports remain accessible regardless of credit balance, so you never lose work.

What's included with every plan?+

Every paid plan includes full platform access: the audit engine (URL checks, schema validation, citation tracking), the GIST content generator (research and generation modes), all six free tools without rate limits, PDF report export, and the in-dashboard tooling. Plans differ in credit allocation, support level, and advanced features (bulk analysis, API access, historical tracking, white-label reports).

Can I switch between monthly and annual billing?+

All public plans are monthly. Annual billing with a discount is available on request for Pro and Enterprise tiers. Contact us if you want to lock in annual terms.

Not sure which plan fits?

Start with Basic. You can upgrade any time, and downgrades take effect at the next billing cycle so you never lose credits you have paid for. Or audit a URL first to see what you would need monthly.